Where Strategy Meets Execution

Creative minds. Technical Edge. Built for what’s next.

At HTX Sports Tech, our team blends creativity, innovation, and operational rigor to help ambitious organizations move faster and smarter.

We come from the worlds of global sports, high-growth startups, creative agencies, and venture—bringing a rare mix of vision and execution. From building brand systems to leading product rollouts and growth strategies, we’ve done the work—now we help our partners do it better.

This isn’t theory. It’s tested, practical, and built for the real world.

Our Approach

We treat every engagement like a collaboration, not a transaction. Whether you’re launching a new product, scaling a system, or redefining your brand, we meet you where you are—and build from there. Our strategies are customized, outcome-focused, and designed to evolve with your team and goals.

Our Culture

Innovation doesn’t happen in silos. We foster a culture where experimentation is encouraged, wins are shared, and personal passions fuel professional creativity. You’ll find us exploring new tech, mentoring young creatives, or creating something just for fun. It’s that energy that powers the work we do for you.

Chris David Garcia

Chief Creative Officer, Co-Founder

CDG turns bold ideas into brands that move people. From reimagining identities for the Houston Astros and Dynamo FC to launching campaigns that resonate beyond the screen, he blends cultural fluency with design precision.

As founder of Major Level Creative, he helps organizations own their story—building connection, community, and competitive edge through creativity that converts.

Nate Thompson

Managing Partner, Co-Founder

Nate is a systems thinker with a builder’s mindset. His work spans digital transformation and operational strategy for teams like the Astros, Guardians, and University of Cincinnati—translating vision into execution at every level.

With deep experience across sports, venture, and civic sectors, he helps clients scale smarter—integrating tech, data, and performance strategy to unlock what’s next.

Speaking Engagements

We don’t just follow trends—we help shape the dialogue that defines what’s next in sports, innovation, and performance.

From global summits to university classrooms, HTX co-founders Chris D. Garcia and Nate Thompson bring sharp insights and practical frameworks to stages across the world. Whether it’s brand storytelling, innovation strategy, or the future of sports, we show up ready to challenge assumptions and inspire action.

Topics We Speak On

  • Designing for Connection: Branding that Moves Culture

  • Innovation in Motion: Building the Future of Sports Tech

  • From Slide to Strategy: The Art of Execution in Modern Orgs

  • Creative x Ops: Bridging Vision and Performance

  • The Future of Fan Experience

  • Inclusive Innovation & Civic Impact in Sport

Recent Appearances

  • SXSW 2025 (Austin, TX)

  • Rowland Sport Webinar (Brisbane, AUS)

  • University of Michigan SBC (Ann Arbor, MI)

  • Duke University Sports Business Conference (Durham, NC)

  • University of Kentucky Future of Sport Summit (Lexington, KY)

  • AfroTech Conference (Austin, TX)