Where Strategy Connects with Real-World Impact

A Team That Builds With You—For What’s Next

At HTX Sports Tech, we’re not just consultants—we’re co-builders and catalysts, dedicated to helping organizations unlock new performance, innovate at speed, and create lasting value.

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Chris David Garcia

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Co-Founder & Chief Creative Officer

Designs brands and campaigns that move culture and drive business impact. Expert at translating bold visions into compelling experiences and integrated brand systems.

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Nate Thompson

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Co-Founder & Managing Partner

Strategic advisor at the edge of sports, technology, and civic innovation. Renowned for turning complexity into clear action and long-term value for teams, institutions, and partners.

Who We Are

Cross-Functional Leadership:
Our founders, Chris David Garcia and Nate Thompson, bridge creativity, strategy, and systems thinking—partnering with you to turn ambition into action and results.

Diverse, Purpose-Driven Team:
From veteran creatives and data scientists to operational specialists and community architects, our team reflects a breadth of expertise and lived experience—committed to inclusive, transformative change.

Relentlessly Client-Focused:
We embed not just skill, but empathy into every engagement: listening deeply, collaborating flexibly, and measuring our success by your progress.

What Sets Us Apart

  1. Blending visionary strategy with hands-on execution—from brand storytelling to complex operational rollouts.

  2. Proven track record guiding championship teams, disruptive startups, civic institutions, and health/education innovators.

  3. Deep belief in building systemic change that lasts, serving both your objectives and broader community goals.

Thought Leadership & Speaking Engagements

HTX Sports Tech isn’t just at the table—we help lead the conversation.
We speak globally on innovation, systems change, brand design, fan and community engagement, and the dynamics shaping the future of sports and technology.

Topics We Speak On

  • Organizational Innovation & Execution

  • Sports Industry Trends, Venture Capital, and Emerging Technology

  • Creative Strategy, Brand Systems, and Business Impact

  • Innovation Bottlenecks & Change Management

  • Bridging Data and Creativity for Business Success

  • Experiential Innovation and Fan Engagement

  • Access, Equity, and Community Impact in Sports

  • Integration of Higher Education, Athletics, and Research

Recent Speaking Engagements

  • SXSW (Austin, TX)

  • University of Michigan Sports Business Conference (Ann Arbor, MI)

  • Duke University Sports Business Conference (Durham, NC)

  • University of Kentucky Future of Sport Summit (Lexington, KY)

  • AfroTech Conference (Austin, TX)

  • Sports Tech Innovation Bridge to the US (Houston, TX)