Where Strategy Meets Execution

Creative minds. Technical Edge. Built for what’s next.

At HTX Sports Tech, our team blends creativity, innovation, and operational rigor to help ambitious organizations move faster and smarter.

We come from the worlds of global sports, high-growth startups, creative agencies, and venture—bringing a rare mix of vision and execution. From building brand systems to leading product rollouts and growth strategies, we’ve done the work—now we help our partners do it better.

Our Approach

We treat every engagement like a collaboration, not a transaction. Whether you’re launching a new product, scaling a system, or redefining your brand, we meet you where you are—and build from there. Our strategies are customized, outcome-focused, and designed to evolve with your team and goals.

Our Culture

Innovation doesn’t happen in silos. We foster a culture where experimentation is encouraged, wins are shared, and personal passions fuel professional creativity. You’ll find us exploring new tech, mentoring young creatives, or creating something just for fun. It’s that energy that powers the work we do for you.

Chris David Garcia

Co-Founder & Chief Creative Officer

Chris D. Garcia—known in the sports industry as CDG—turns bold ideas into brands that resonate. As Co-Founder of HTX Sports Tech and Founder of Major Level Creative, he’s helped shape the visual identity and fan experience for franchises like the Houston Astros and Houston Dynamo FC, as well as brands across entertainment, education, and civic spaces.

Chris brings a unique creative lens grounded in culture, strategy, and execution. From leading all-star campaigns and NIL storytelling to launching civic impact initiatives, his work merges design thinking with brand clarity—delivering results that connect emotionally and perform commercially.

At HTX, CDG leads creative direction, brand systems, and storytelling strategy across client work, helping teams, startups, and institutions shape narratives that move culture forward.

Nate Thompson

Co-Founder & Managing Partner

Nate Thompson is a strategist and systems thinker who builds at the intersection of sports, technology, and civic innovation. As Co-Founder of HTX Sports Tech, Nate helps institutions, startups, and investment firms translate complexity into clarity—bridging gaps between strategy and execution.

With over a decade of experience supporting digital transformation and performance innovation, Nate has advised MLB teams including the Baltimore Orioles, Houston Astros and Cleveland Guardians, as well as university systems such as University of Cincinnati and Orange Bowl Committee. His work spans player development, technology integration, and university innovation initiatives.

Armed with an MBA from St. Thomas University and a background in public-private collaboration, Nate brings unmatched fluency in how organizations scale—especially those navigating legacy systems and new growth. His role at HTX focuses on operational models, cross-functional design, and strategic alignment with measurable outcomes.

Speaking Engagements

We don’t just follow trends—we help shape the dialogue that defines what’s next in sports, innovation, and culture.

From C-suite strategy to inclusive systems design, we bring grounded insights and practical frameworks to stages across the world. Whether it’s brand storytelling, innovation strategy, or the future of sports, we show up ready to challenge assumptions and inspire action.

Topics We Speak On

  • Organizational Innovation & Execution

  • Industry Trends, Venture, and Emerging Tech

  • Creative Strategy, Brand Systems, Business Impact

  • Innovation Bottlenecks & Change Management

  • Data + Creativity

  • Experiential Innovation

  • Access, Equity, and Community Impact

  • Higher Ed, Athletics, & Research Integration

Recent Speaking Engagements

  • SXSW (Austin, TX)

  • University of Michigan Sports Business Conference (Ann Arbor, MI)

  • Duke University Sports Business Conference (Durham, NC)

  • University of Kentucky Future of Sport Summit (Lexington, KY)

  • AfroTech Conference (Austin, TX)

  • Sports Tech Innovation Bridge to the US (Houston, TX)