DRIVING INNOVATION. DELIVERING RESULTS.
From Vision to Velocity
HTX Sports Tech helps ambitious organizations in sports, health, and tech transform bold ideas into results. Whether you’re scaling fast, retooling for the future, or navigating change—we turn complexity into clarity.
HTX stands for more than our name — it’s our framework: Human Performance, Technology, and Experiential strategy — working together to move athletes, fans, and execs forward.
Define Success, Then Win
Make your next move the right one. We help you define what success looks like — then build a path to get there.
Bridge Vision And Execution
We diagnose where you are, what’s holding the organization back, and how to scale what’s working.
Build Smart, Grow Faster
From innovation audits to brand revamps, we give you the playbook — and stay in the game with you.
Who We Partner With
We advise teams, governing bodies, startups, health systems, and investors operating in the sports and human performance economy. Our work blends insight with impact—giving you tools, frameworks, and follow-through to grow smarter.
Whether you need a fractional strategist, an innovation partner, or a full advisory team, we help you go further, faster—with less guesswork.
HTX In Action
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PVAMU Agletics
Fusing agriculture and athletics to enhance student-athlete wellness, performance, and academic outcomes through interdisciplinary, community-focused programming.
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SXSW 2025
Led strategic discussion on positioning Texas as a global soccer hub ahead of FIFA World Cup 2026.
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Legacy The School of Sport Sciences
Empowered high school students through hands-on entrepreneurship and innovation training in sports, tech, and creative industries.
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University of Michigan Sports Business Conference
Partnered on a national case competition focused on sports finance, engaging student teams in real-world investment and business strategy challenges.
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AfroTech
Activated conversations at the intersection of sports, technology, and culture—highlighting diverse voices and innovation shaping the future of sport.
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MLC CONNECT
Curated and led creative and tech-focused sessions for innovative leaders in sports—bridging innovation, brand strategy, and fan engagement in elite environments.
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DivInc Sports Tech Accelerator
Supported underrepresented founders driving innovation in fan engagement, athlete performance, NIL, and future-of-sport technologies.
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Duke University Sports Business Conference
Delivered insights on ownership, equity, and capital in sports—elevating the next generation of leaders in sports investment and innovation.
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Forging The Future With Chris Howard
HTX Sports Tech joins Chris Howard to discuss the future of sports technology, HTX’s cutting-edge strategies, and the HTX Sports Innovation Summit.
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Think Sport
Supporting partner for the ThinkSport Innovation Challenge—elevating breakthrough startups and connecting them to the International Olympic Committee (IOC).
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Rowland Sports
HTX joined global leaders to explore how U.S. market trends, investment practices, and innovation ecosystems can inform the growth of Australia’s sports tech sector.
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![Panel discussion at SXSW with four speakers, including Natasha Dowie and Nate Thompson, on brand goals for the 2026 FIFA World Cup, with an audience and large presentation screen in a conference room.]()
SXSW: World Cup 2026 Brand Goals
HTX Sports Tech joined industry leaders to explore how brands and host cities can foster true fan tribalism ahead of FIFA World Cup 2026
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HTX Sports Innovation Summit
Showcased emerging trends in sports tech and investment, uniting top executives and founders to explore the future of the industry.
