The Opportunity

The International Olympic Committee (IOC), in partnership with the Canton of Vaud and AquaBloom International Sports Technology Group (ABSG), launched the ThinkSport Innovation Challenge to identify the next generation of AI- and robotics-driven startups reshaping sport. With the finals set to take place at the Olympic Museum in Lausanne, the challenge invited global innovators to pitch breakthrough solutions across athlete performance, fan engagement, inclusivity, and intelligent systems.

Our Role

HTX Sports Tech joined as a Core Supporting Partner, amplifying global visibility and outreach for the competition. We helped surface high-potential startups through our international ecosystem, advised applicants on positioning and readiness, and collaborated with ABSG to shape messaging that resonated with founders, federations, and investors. Our role focused on aligning emerging technologies with real-world opportunities across elite sport and governing bodies..

Lasting Impact

By serving as a bridge between disruptive startups and global stakeholders—including the International Olympic Committee and major sports federations—HTX helped position the Innovation Challenge as a premier platform for global sports tech. Our contribution accelerated awareness, increased applicant diversity, and strengthened ties between innovation hubs across Asia, Europe, and North America. The result: a world-stage spotlight on the next wave of technologies redefining how sport is played, experienced, and governed.