The Opportunity

Australia’s sports tech sector is entering a growth phase—evolving from early-stage innovation toward global scale. With the United States leading in investment, partnerships, and infrastructure across sports technology, Australian leaders sought strategic insight into how to navigate expansion, investment, and sustainable market entry.

Rowland Sport hosted a global webinar to bring cross-continental perspectives to the table, focusing on scaling strategy, funding practices, and ecosystem alignment.

Our Role

HTX Sports Tech was invited to share expert insights on the U.S. sports tech landscape. Nate Thompson, Managing Partner at HTX, joined global leaders to speak on:

• Navigating the fragmented U.S. market

• Key trends driving funding and partnerships in sports tech

• Strategic considerations for overseas expansion

• The mindset shift from product-centric to solution-oriented growth

• HTX’s role in bridging venture, performance, and institutional innovation

Our contributions offered actionable frameworks for Australian startups, sports orgs, and innovation hubs evaluating U.S. entry points or partnership potential.

Lasting Impact

The session gave attendees a real-world look into scaling a sports tech business in the U.S.—from fundraising and ecosystem positioning to product-market fit and cultural alignment. HTX helped set the tone for how international players can unlock U.S. opportunities through sharper positioning, strategic partnership models, and data-driven storytelling.

Rowland Sport’s community gained clarity on what it takes to compete globally—and how firms like HTX can serve as on-the-ground allies in expansion, funding strategy, and growth execution.