GRIDLINE is a paid pilot opportunity for sports-tech startups & brands to participate directly in professional stock car racing with Trey Burke — a fourth-generation driver competing in the ARCA Menards Series and progressing toward NASCAR.
What GRIDLINE Is
GRIDLINE gives a small number of partners the opportunity to show up inside live race weekends, working directly with Trey and his team in nationally recognized racing series.
Visibility tied to national racing series and broadcast coverage
Real participation in race-week moments
Proof you can reuse with investors, partners, and customers
Fourth-generation talent. Dirt-track roots. Indy ladder experience.
Trey Burke is a fourth-generation racer with dirt-track roots, open-wheel experience, and stock car racing. He began racing at age nine, competed against adults by 11, and became the youngest IMCA winner at 14. His background includes U.S. F2000 competition and early NASCAR Truck and ARCA opportunities.
Today, Trey competes in ARCA and the zMAX CARS Tour — two of the most important proving grounds on the path to NASCAR.
The team take a modern approach to racing: treating innovation, preparation, and fan connection as competitive advantages.
GRIDLINE opens that environment to partners in a scalable and impactful way.
GRIDLINE Is For
How It Works
GRIDLINE is for startups and brands ready to step into motorsports with intent.
Partners participate across a three-race window, gaining access to race-week environments where preparation, pressure, and execution are visible.
Early-stage sports tech companies
Innovation Pilot
$10,000 Participation Fee
Designed for early-stage sports tech startups that want:
Real-world validation
Marketing moments
Credibility signals
Content & Visibility
Activation Partners
$10,000 Sponsorship Fee
Designed for brands that want:
Authentic presence in professional racing
Alignment with innovation and performance
Content and access without long-term complexity
The Pilot Includes
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DescriParticipate across three live race weekends with visibility that shows up where it matters.
Primary or secondary logo placement on the race car
Inclusion in race-week and behind-the-scenes content
Direct association with Trey Burke Racing
Exposure tied to nationally recognized racing series
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Go beyond visibility with defined opportunities to test or showcase your product in a live racing environment.
Race-week product usage or light integration
Use alongside a professional driver and team
Demonstration under real performance conditions
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Turn participation into assets you can reuse.
Feedback and insight from real competition
A professionally produced case study
The right to say: “Validated in Professional Motorsport”