GRIDLINE is a structured three-race paid pilot opportunity that puts sports-tech startups & brands directly in professional motorsport with Trey Burke — a 4th-gen driver competing in the IHRA Stock Car Series and racing toward NASCAR.

What GRIDLINE Is

The only pilot that puts you on the grid.

GRIDLINE is an HTX-structured activation pilot giving a select number of sports-tech companies and brand partners direct, operational access to professional stock car racing through Trey Burke Racing.

Participation with purpose — 3 live race weekends where partners test products under performance conditions, build content in a race environment, and leave with proof of professional validation.

HTX structures these engagements to generate maximum strategic return: investor-grade assets, earned media, and a competitive credibility signal no pitch deck can replicate.

Visibility tied to national racing series and broadcast coverage

Real participation in race-week moments

Proof you can reuse with investors, partners, and customers

Fourth-generation talent. Dirt-track roots. Indy ladder experience.

Trey Burke is a fourth-generation racer with dirt-track roots, open-wheel experience, and stock car racing. He began racing at age nine, competed against adults by 11, and became the youngest IMCA winner at 14. His background includes U.S. F2000 competition and early NASCAR Truck and ARCA opportunities.

Today, Trey competes in ARCA and the zMAX CARS Tour — two of the most important proving grounds on the path to NASCAR.

The team take a modern approach to racing: treating innovation, preparation, and fan connection as competitive advantages.

GRIDLINE opens that environment to partners in a scalable and impactful way.

GRIDLINE Is For

How It Works

GRIDLINE is for startups and brands ready to step into motorsports with intent.

Partners participate across a three-race window, gaining access to race-week environments where preparation, pressure, and execution are visible.

Early-stage sports tech companies

Innovation Pilot

$10,000 Participation Fee

Designed for early-stage sports tech startups that want:

  • Real-world validation

  • Marketing moments

  • Credibility signals

Content & Visibility

Activation Partners

$10,000 Sponsorship Fee

Designed for brands that want:

  • Authentic presence in professional racing

  • Alignment with innovation and performance

  • Content and access without long-term complexity

The Pilot Includes

  • DescriParticipate across three live race weekends with visibility that shows up where it matters.

    • Primary or secondary logo placement on the race car

    • Inclusion in race-week and behind-the-scenes content

    • Direct association with Trey Burke Racing

    • Exposure tied to nationally recognized racing series

  • Go beyond visibility with defined opportunities to test or showcase your product in a live racing environment.

    • Race-week product usage or light integration

    • Use alongside a professional driver and team

    • Demonstration under real performance conditions

  • Turn participation into assets you can reuse.

    • Feedback and insight from real competition

    • A professionally produced case study

    • The right to say: “Validated in Professional Motorsport”

Motorsport is one of the toughest environments in sports. Showing up here signals readiness.

If you’re ready to earn credibility through competition, storytelling that feels earned, and access to a driver and team on the path to NASCAR—apply to join GRIDLINE.